Blog

A good friend called me the other day and asked if I could send him “a great case for support.” Sound strange? It’s actually a very common question.

This blog recently appeared on the NAYDO (North American YMCA Development Organization) website. We thought you’d enjoy it too, if you’re a Y or any other nonprofit, school or church.

A big part of what I do with my non-profit clients is help them to develop and refine their case for support? What’s a “case?” It’s simply a collection of compelling reasons (both data and stories) as to why an organization is worthy of support. You’ve probably made a case for support at some point in your career – be it a letter, a grant proposal or a sales conversation over coffee.

I believe I have the best job in world. On a regular basis I get to meet with amazing leaders who care about their communities and the world. Many of these leaders also have the capacity to make community dreams, programs and campaigns successful.

Rarely does a week go by without a phone call from someone who is tired, frustrated and defeated. They’re worried their campaign is “stalled.” Before you can adequately diagnose the issue with your campaign, you must first have the courage to hit the pause button. Take the time to determine if you need to stop the campaign or simply relaunch. 

“Nobody really goes hungry in America.”