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Tonight, I made BBQ Chicken Pizza for dinner.

You might be surprised to know that made me think about cases for support.

Most nonprofits aren’t struggling to raise money because they lack passion or effort. They’re struggling because they’re building on sand.

The newly released Giving USA 2026 report offers nonprofit leaders a clear message: generosity remained strong in 2025, but the way generosity is showing up is changing. For nonprofit leaders, the report reinforces the importance of strengthening major gifts, planned giving, and long-term donor relationships alongside annual giving.

Total charitable giving in the United States reached an estimated $617.2 billion in 2025, surpassing the $600 billion mark for the first time. That represents a 5.7% increase in current dollars and a 3.0% increase after adjusting for inflation.

For nonprofit leaders, the headline is encouraging. But the deeper story is more strategic: giving grew across nearly every source and recipient category, financial markets played an important role, household confidence may have tempered some giving, and bequests grew at a striking pace that may signal the timely release of the Great Wealth Transfer.

The best way to prepare for year-end fundraising is to start months before your first appeal. Successful nonprofits use the summer to evaluate fundraising performance, strengthen donor stewardship, gather compelling stories, build a communications calendar, and develop a clear year-end fundraising plan. Those early investments often lead to stronger donor relationships and better fundraising results.

This may not feel like the time to think about year-end. Summer is in full swing, many people are taking well deserved vacations, and year end fundraising may feel like something that can wait until fall. Yet, as any seasoned fundraiser knows, some of the strongest fundraising campaigns begin taking shape long before the first holiday appeal is written.

The organizations that consistently finish the year strong are rarely the ones scrambling to create a plan in November. More often, they are the organizations that use the quieter months of summer to strengthen donor relationships, gather meaningful stories, and thoughtfully prepare for the busiest fundraising season of the year.

So, while "Christmas in July" may sound like a fun retail promotion, there is actually a valuable lesson for nonprofit leaders. July is the perfect time to begin thinking about your year-end campaign goals and what you can do now to set yourself up for success.

You’ve finished your meal at a restaurant and you’re ready for the check. But your server is nowhere to be found.

You glance toward the kitchen and see them flipping burgers on the grill. A moment later they rush past carrying a stack of dishes. Then they stop at the door to seat a new table before disappearing again.

Meanwhile, you’re still sitting there with an empty glass and no check.

At some point, most of us would recognize the problem isn’t bad service. The problem is that one person is trying to run the entire restaurant.

Yet this is exactly how many nonprofits structure fundraising.

I am an avid sports fan and late October through mid-November is the ultimate time of year for me to follow multiple sports very closely. When we think about leadership, our minds tend to go immediately to the notion of an individual who leads others, most often in a business setting. However, what I want to drill down on in this blog is an entirely different aspect of leadership: it is the notion of leading yourself. And sports offer many sterling examples of just that.

I've seen it time and again: nonprofits that aren't deeply connected to the communities they serve miss critical opportunities. Having recently facilitated a community leader forum for a strategic planning project and a community needs assessment, I'm always excited when community leaders are fully engaged and ready to help. I often hear them say, "Thank you for inviting me to participate today; I've learned so much about this organization," "I appreciate the opportunity to provide feedback on this important initiative for our community" and “This is exciting! How can I help?”

Have you ever experienced the excitement of securing that first donation from a supporter, only to feel the connection slowly fade away? It’s a common frustration among nonprofit leaders—like trying to hold water in your hands; no matter how tightly you grasp, it slips through your fingers.

This isn’t just a feeling. It’s backed by data. The 2025 Virtuous Benchmark Report reveals that the average gross donor retention rate across nonprofits sits at just 50.4%. That means nearly half of donors disappear each year. First-time donors? The numbers are even bleaker—up to 70% never give again.

As fundraisers or nonprofit leaders, we express gratitude in a million ways. We appreciate the volunteers and donors who show up to events or support our cause. We are grateful to the corporations and the people within the companies who sponsor our events and the supporters who remember our organizations in their wills. We honor the small gifts that are so heartfelt and the big gifts that represent transformation.

The pool of donor-advised fund (DAF) assets is projected to exceed $2 trillion by 2026. It often flows through channels that can conceal the actual donors behind the gifts. While this can be a challenge, it also represents an enormous opportunity for leaders who know how to make the invisible visible.