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This summer, the Donor By Design Team is considering new ways to look at stewardship… going beyond the thank you note to forming deeper relationships. Today’s topic: connecting with those who give generously of their time. 

It seems like everyone is traveling this summer! If you have been an airport in the last few weeks, you will see young people, couples, and families all on their way to somewhere. Besides the normal army of business travelers, the summer always adds that extra layer of travelers that just make traveling a slightly more crowded experience.

We’re coming into the summer months and as usual, we want to make the most of these fleeting months. One of the biggest complaints I hear from staff I work with is that they have no control over their work/life balance. I wish to disagree.

At a recent conference, several sessions and related discussions focused on ways to revitalize, reimagine and recharge stagnant endowment development programs. And for good reason!

Recently, I attended a conference. The highlight of my experience was reconnecting with colleagues and friends. Even walking through the lobby, every other step was a chance for a hug, a handshake and a friendly smile. We shared laughs, stories and joy. I started to notice my conversations with my colleagues had changed; there was a deeper, more meaningful, feel to them. While we talked about work, the discussion also included family, personal accomplishments, goals and aspirations. The quality time I spent with my colleagues, who now felt more like friends, was priceless.

My neighbor Ben is a really good kid. I have enjoyed watching him grow into a fine young man. When I was asked to write a reference letter on his behalf for a college scholarship, I felt no hesitation. And when Ben received notice that he was a recipient, I was honored to be invited to attend the awarding ceremony.

I was recently with a donor who’s been giving to a local charity consistently for over twenty years. Her giving abruptly stopped a couple years ago. In a deeper investigation with her over breakfast she said she just “hasn’t heard anything new” from the charity in a few years. I swallowed hard and said, “I am so sorry. Your commitment and generosity deserves more.”

When you are conducting an annual campaign, capital effort, or even an endowment program, publicity can be helpful. Positive “buzz” helps improve community understanding and support. But too often, we rely on buzz to do all the work. We assume that some good publicity will raise money for us.

During the 18-24 months (or more) of a capital campaign, nonprofit leaders often eat, sleep and breathe the campaign. They know the total raised, status of the design plans, which donor meetings went well and who they need to call to cultivate further. The pressure and excitement of the capital plans are ever-present in their thoughts and daily work.

Often at the end of a feasibility study, a non-profit is advised to conduct a “positioning campaign” while they prepare for an eventual capital campaign.

In his book, Good to Great, Jim Collins created a memorable image of a business being a bus with its CEO as the driver. Nothing is more important, according to Collins, than “getting the right people on the bus” if you want to take a company from good to great.