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There was a rule of giving I learned early in my career: you will receive 80% of your charitable giving from about 20% of your donors. This draws from the Pareto Principle, first postulated by Italian economist Vilfredo Pareto. New studies indicate that as much as 98% of your charitable donations are now likely coming from only 2% of your donors.

A couple of weeks ago, I took a long hike. I shut off my phone, music, texts and just enjoyed the varied scenery and wildlife that crossed my path. As I turned a corner I saw two trees standing majestically side by side.

One weekend nearly a decade ago, my wife and I drove 650 miles to a camp in Northern Minnesota to have dinner with our youngest son.

A note from the author – remember, your results may vary.

If you’re part of an established nonprofit, faith-based organization, or school, you’re very familiar with fundraising goals. If you’re part of the leadership of such an organization, you may have even been part of setting those goals.

This summer, the Donor By Design Team is considering new ways grow relationships with our donors, supporters and volunteers… moving beyond the thank you note to a deeper connection. Today’s topic: what might you learn from someone younger than you? 

This summer, the Donor By Design Team is considering new ways grow the relationship with our donors… moving beyond the thank you note to a deeper connection. Today’s topic: how do you learn your supporters’ stories? 

This summer, the Donor By Design Team is considering new ways grow the relationship with our donors… moving beyond the thank you note to a deeper connection. Today’s topic: how do you help a donor see themselves in the story? 

This summer, the Donor By Design Team is considering new ways grow the relationship with our donors… moving beyond the thank you note to a deeper connection. Today’s topic: how do you cultivate enduring donor love? 

This summer, the Donor By Design Team is considering new ways grow the relationship with our donors… moving beyond the thank you note to a deeper connection. Today’s topic: making stewardship authentic and personal.