Blog

By Robyn Furness-Fallin and Kali Righter

According to a recent report released by Soraya Alexander, Classy President & GoFundMe COO, Gen Z might just become one of the most charitable generations yet. She states, “While they aren’t giving the same amounts older generations are, they have the largest growth potential. This shows just how important giving back is to younger generations. They vote with their dollars and are willing to make sacrifices to give to the causes they believe in.”

The recent GivingUSA report for 2022 showed just that.

During the pandemic we introduced the concept of “radical stewardship”. We reinforced the necessity of lifting up, thanking and honoring those who were our most loyal friends and donors during that difficult time.

As we move into the last quarter of the year, the focus for many nonprofit organizations is on year-end fundraising. But before you ask for more, have you properly shown gratitude for all you’ve received?

When the Giving USA 2022 report was released earlier this year, this key finding left many nonprofit professionals concerned: Total dollars given was down 10.5%* to $499.33 billion.

Simple or complex?  Basic or advanced?  Checkers or chess? Which approach best describes your fundraising?

Nonprofit organizations often offer similar services. What separates them from each other?  Is one more worthy of someone’s time, talent, and treasure? Whether its market share, philanthropic funding, or even policy and program volunteers—nonprofits are standing in a sea of others whose missions may look quite similar from the outside. How does your organization stand out?

I recently joined a meeting with a new client that is about to embark on his first capital campaign. He asked a great question, “What do you wish you would’ve known before your first capital campaign?”

Hindsight is usually 20/20 so I was grateful for this great question and the ability to help this client avoid some preventable pitfalls.

A few tips came to mind:

If you've worked with us for any amount of time, you've surely heard us talk about our axioms. These are tried and true best practices and beliefs we hold related to nonprofit work. In today’s blog, Michele Goodrich reflects on our axiom: “The best cultivation is a great gift-giving experience.”

There once was a little girl whose grandfather took her fishing. She loved being out on the lake. He patiently taught her how to bait, cast and reel them in. But the little girl noticed that her grandfather threw all the large fish back into the lake, and he only kept the smaller ones.

When she asked him why, he laughed and said, “I can’t seem to find my large frying pan. The one I have is only 7 inches, and so I can only fit the small fish in there.”

Do you ever feel like your non-profit has only 7-inch frying pans? Do you throw out some of the big ideas before you even get to try them on?

I’m nominating Alice S. for “Fundraiser of the Year.”

While that award may not exist exactly, this spunky, driven young lady has much to teach even the most seasoned development professionals.