Bruce Berglund

There’s a popular meme on Twitter, challenging people to write a six word story. Recently, we challenged a group of development officers to write their own six word stories about the state of fundraising in their organizations.

Those of you who have followed my blogs or have attended a presentation I’ve given know that one of my favorite fundraising axioms is Leadership is Everything.

Recently I was enjoying lunch with a client team. At one point in the animated conversation, one of the development staff handed a card to her colleague. It was a simple white business card with only two words:

I often tell clients that I wish I could make this work sound more complicated. After all, they’ve brought me in to talk to their team about a campaign that will be vital to the organization’s future. Surely I must have complicated graphs and algorithms to make it all work? When it comes right down to it though, fundraising tactics are really quite simple.

Last week, we started a discussion about what to do when you find your campaign at the bottom of the dip and stalled. There are four key elements to every campaign – case, leadership, prospects and a plan. Today we’ll consider the importance of prospects and a plan.

Rarely does a week go by without a phone call from someone who is tired, frustrated and defeated. They’re worried their campaign is “stalled.” Before you can adequately diagnose the issue with your campaign, you must first have the courage to hit the pause button. Take the time to determine if you need to stop the campaign or simply relaunch. 

I must admit that I am a bit impatient. My patience (or lack there of) has been tested in 2014 as travel delays due to weather (think polar vortex) have been maddening. I can’t wait for spring!

I often find myself encouraging our nonprofit clients to spend the month of February “loving up” donors and volunteers. I’ve realized that some don’t know what I mean by that. “Bruce,” they say, “We just sent them a thank you letter. Isn’t that enough? I don’t want to bother them.”

Happy New Year from all of us at Donor By Design! We hope your first full week of 2014 is off to a great start. This is the final blog in a three part series. In the first blog, I reviewed John Norcross’s suggestions for keeping resolutions from his book Changeology, and Jim Collins’ concept of the 20 Mile March from his book Great By Choice.  In the second blog, I talked about firing bullets before cannonballs, and using SMART goals to assess the effectiveness of your ideas before you take them to a bigger roll-out.

Once again, Happy New Year from all of us at Donor By Design! In the second blog of this three-part series, I’m going to dig deeper into one of John Norcross’s suggestions for keeping resolutions, and some ideas from Jim Collins’ new book, Great By Choice. (Miss Part I? Read it now.)