Bruce Berglund

Bruce Berglund

Bruce Berglund
For nearly 30 years, Bruce Berglund, CFRE, has been a successful professional fundraiser in the fields of higher education, arts and culture, and social services. Bruce is the CEO and Founder of DBD Group (formerly Donor by Design Group), a national firm providing comprehensive fundraising services to nonprofits, churches, community colleges and schools. DBD is currently managing more than $3 billion in capital, annual and endowment campaigns. Bruce is a highly sought-after writer, speaker and teacher.

Recent Posts

CONNECTING PAST AND FUTURE

Posted by Bruce Berglund

Many of the nonprofits we work with find themselves in a unique and delicate situation: they are changing or replacing a beloved historic building to make way for a new facility. While their reasons are sound – greater accessibility, lower maintenance costs, more efficient operating costs – it can be difficult to balance respect of the past with the needs of the future.

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Topics: Capital Campaign, Historical Facility, Preservation

MAKING LEADERSHIP LESS LONELY

Posted by Bruce Berglund

One of the more interesting trends we’ve noticed in capital campaigns is a shift in leadership structure. Instead of individual chairs, we’re commonly seeing co-chairs, tri-chairs, honorary chairs and more. While this may seem like a suspect idea at first – if everyone is in charge, no one is in charge – it turns out to work really well in this critical volunteer capacity.

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Topics: Leadership, Campaign Leadership, Volunteers, Big L Leadership

CLIMBING OUT

Posted by Bruce Berglund

In their eagerness to get a building opened, or as a result of calamitous economic changes, too many nonprofit boards have found themselves with more debt than their organization can bear. When your “customer” becomes the bank rather than the community, it’s time get serious about reducing debt.

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Topics: Nonprofit Leadership, Debt Reduction

SHIFTING SANDS

Posted by Bruce Berglund

As I look at our feasibility study data over the last several years, I see a theme emerging. Many of the nonprofits we worked with used to be supported by “Class A,” powerful boards. These boards represented the best leadership their communities had to offer. But over time, the sands have shifted and their boards are no longer as effective as they used to be. Why is that?

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Topics: Volunteer Leadership, Board Development, Nonprofit Leadership, Big L Leadership

DBD AXIOMS: DONOR CHAMPAGNE GLASS

Posted by Bruce Berglund

At Donor By Design, we are guided by a series of axioms: core concepts that shape our work and have proven their worth over and over again. In this series, we’re digging into these axioms and clarify how they can help you achieve your development goals. Read Part 1 or Part 2

For years, the big fundraising lie has been the donor pyramid. You know what I am talking about: the image of a pyramid that shows we need a large gift at the top, a few more at the next level and so on until you get to the base of the pyramid. Nonprofit leaders have shared this with their boards and donors, but, if you do regression analysis on campaigns, the infamous pyramid looks more like a donor pagoda or, as I like to call it, the donor champagne glass.

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Topics: Major Gifts, Annual, Capital, Donor Pyramid

DBD AXIOMS: BOARDS CAN’T HEAL THEMSELVES

Posted by Bruce Berglund

At Donor By Design, we are guided by a series of axioms: Core concepts that shape our work and have proven their worth over and over again. In this series, we’re digging into these axioms and clarify how they can help you achieve your development goals. Read Part 1.

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Topics: Leadership, Volunteer Leadership, Board Development

DBD AXIOMS: INTEREST AND CAPACITY

Posted by Bruce Berglund

At Donor By Design, we are guided by a series of axioms: Core concepts that shape our work and have proven their worth over and over again. In this new series, we’ll dig into these axioms and clarify how they can help you achieve your development goals.

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Topics: Leadership, Volunteer Leadership, Board Development

THE GIFT OF GIVING

Posted by Bruce Berglund

This is the second of a two-part conversation with my friend, Lee Heyward, as part of our What Matters podcast series. (Did you miss the first part? Listen to it now.)

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Topics: Philanthropy, Volunteers, Generosity, Church Stewardship, Church Leadership, What Matters Podcast

TURNING THE CORNER

Posted by Bruce Berglund

I believe I have the best job in world. On a regular basis I get to meet with amazing leaders who care about their communities and the world. Many of these leaders also have the capacity to make community dreams, programs and campaigns successful.

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Topics: Case For Support, Case Statement

LESSONS FROM A RELUCTANT ASKER

Posted by Bruce Berglund

Recently, I had a chance to sit down with my former pastor and dear friend, Lee Heyward, as part of our on-going What Matters podcast conversations.

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Topics: Philanthropy, Art Of The Ask, Generosity, Church Stewardship, Church Leadership, What Matters Podcast

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