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Non-profit organizations form in the hope and belief that they can address societal needs in ways that are more efficient and effective than have been previously tried.  Some organizations have a mission focused on solving a specific problem like regional homelessness or finding a cure for a disease.  Others have a broader mission that desires to serve the community in changing ways over time.  Either way, there is an inherent knowledge that while the mission is firm, the strategies and tactics needed to achieve that mission will need to be flexible over time.

I have the wonderful opportunity to learn from our clients and their volunteers across the country. The wonderful balance of staff and volunteer engagement makes this work rich and rewarding.

Recently, I was speaking with a new client about their case for support. One of their primary concerns was how to distinguish their organization’s work with seniors from “the competition.” They identified their competition as other local retirement and assisted living facilities.