A lot of the nonprofits we work with are well-established organizations. They have a good grip on best practices and they execute the basic principles of fundraising well. But just as a start up can shake up a whole industry, so can a new nonprofit teach all of us old hands a few things.
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Topics:
Donor Stewardship,
Case For Support,
Resolution
Recently, someone I know received an annual campaign appeal from an organization that he has had a long and deep relationship with. His family has made major gifts to the organization, and they’ve made the organization a planned giving beneficiary. In this particular appeal, he and his wife were misidentified with an incorrect first name and salutation. At the same time, three other letters, with different names but listing his address, also appeared at his door.
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Topics:
Donor Stewardship,
Annual,
Data Management
I received this lovely donor gift at a recent charter school event. A 4thgrade student, Marcus, had selected the word “Seasons” and then used his creativity to paint his representation of what the word meant to him.
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Topics:
Donor Stewardship
Seth Godin recently sat down for an interview about fundraising. At Donor By Design, we’ve always enjoyed Seth’s writing and applied many of his thoughts to our work,* but it was extra special to have him turn his attention to one of our favorite subjects.
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Topics:
Donor Stewardship,
Donor Cultivation,
Case For Support,
Seth Godin
Recently, a charity lost two generous annual donors because of a mistake that could have been avoided.
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Topics:
Donor Stewardship,
Annual,
Direct Mall
It’s no secret that personal giving pages are changing the nature of the way we ask for gifts. It’s highly likely that, if you’re reading this, you’ve supported a friend or family member in a walk or run to raise money for one cause or another.
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Topics:
Donor Stewardship,
Annual Campaign
For the longest time I avoided giving gift cards as presents. It seemed like such an impersonal gesture. I had visions of the recipients stuffing all their newly acquired gift cards into their wallets and heading off to the mall without a single thought as to who gave them what card or attaching any kind of significance or meaning to them other than the dollar value encoded on the magnetic strip.
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Topics:
Donor Stewardship,
Major Gifts,
Donor Recognition