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When you get a chance to speak with a donor, one of the most important things you can do is to listen. Because when you do, you’ll realize that the answer to one question can take your conversation in a whole new direction.

Recently, I met with a client to prepare for a feasibility study. We were reviewing a list of potential key community leaders to interview as part of the study. As we assessed each of the potential study participants (rating them based on their potential interest, access, influence and affluence), it became clear that each person identified was a big fan of the organization and most had also been recent donors. Great, right?

Often non-profit leaders get caught up in anxiously telling donors “everything.” They blurt out stats about programs and stories. They hasten to show impact and community need. As non-profit staff and volunteers, they have great pride in the mission so it’s easy for them to go on and on about what’s happening with the organization.

Thanks to our partners at Gabriel Group, we have some advice to help you make the most of the last month of 2018.

This October, the Donor By Design team is tackling spooky situations in development. Join us this month for hair-raising stories and cautionary tales of frightful fundraising!