Blog

We’ve all heard the stories.

As some of you may know, this past year has been really rough on the Berglund family and me personally. Over the last seven months I’ve lost both my father and my mother. I was blessed with wonderful parents and enjoyed a great relationship with both.

Great communicators treat storytelling as an art. They know it’s among the most effective ways to make a point, set a tone and connect with an audience of any size. Stories bring organizational mission to life, give a face to a case and leave long-lasting impressions. As fundraisers, we are eager to tell stories, and if done well, we have the opportunity to entertain, educate and inspire. We often enter rooms prepared to network, armed with our best stuff, ready to impress! What could possibly go wrong?

Nearly every big ask in my career as a staffer and consultant – whether it be an ask for a lead gift or a key leadership position – started with a no.

Seth Godin recently sat down for an interview about fundraising. At Donor By Design, we’ve always enjoyed Seth’s writing and applied many of his thoughts to our work,* but it was extra special to have him turn his attention to one of our favorite subjects.

Part of any fundraising campaign involves the solicitation of gifts from board and staff. Sometimes we call this the “family campaign.” It often comes at the beginning of an annual effort or during the “quiet phase” of a capital campaign.

Recently I was enjoying lunch with a client team. At one point in the animated conversation, one of the development staff handed a card to her colleague. It was a simple white business card with only two words: