Kellie Wardman

People sometimes avoid getting into the mud.

“We are going to keep seeing patients. Today, that’s our job. To just keep seeing patients.”

A CEO of a large mental health organization said this to me recently regarding how they are navigating the uncertain federal and state funding waters right now.

She mentioned this as we are launching a strategic planning process with her staff and board.

But one might wonder how can any organization create a strategic plan if they don’t know which end is up right now?

A CEO once said to me, “I would like us to have a conversation with one of my new board members.”

“Of course,” I said. “What would you like to talk about?”

“He wants to know what he is going to get from being on my board,” she said. “And I have never had anyone ask me that before!”

The CEO was intrigued.

Change Your Perspective on Boards

Typically, when non-profits are recruiting board members, they discuss the gifts, skills, and experience different volunteers might contribute to the organization. What time, talent, and treasure might they bring?

But what if instead we talk through what the volunteers will get from being on the board? Volunteers typically gain satisfaction from helping a community. They feel good about using their skills toward greater good.

A New Board Job Description

Imagine a reverse job description. Consider one that stresses what board members will receive from being part of your organization.

What would yours say?

My partner Dana has an unusual obsession with Mount Washington. The 6,148-foot New Hampshire peak holds the world record of the highest wind speed ever recorded on land: 231 mph back in 1934.

There once was a little girl whose grandfather took her fishing. She loved being out on the lake. He patiently taught her how to bait, cast and reel them in. But the little girl noticed that her grandfather threw all the large fish back into the lake, and he only kept the smaller ones.

When she asked him why, he laughed and said, “I can’t seem to find my large frying pan. The one I have is only 7 inches, and so I can only fit the small fish in there.”

Do you ever feel like your non-profit has only 7-inch frying pans? Do you throw out some of the big ideas before you even get to try them on?

Anticipation is at its peak, the play is about to happen, and the whistle blows. The referee’s voice echoes across the stadium: False start.

Five-yard penalty. The opportunity to move the ball is hampered. This might even lead to a turnover. 

False starts are common in many sports. In football, they are the top cause of penalties. And guess what? False starts happen in nonprofits too.

Organizational false starts might not be in adrenaline-pumping moments. But they can cost your nonprofit significant time, lost motivation, and wasted staff and volunteer energy.