Bruce Berglund

Bruce Berglund

Bruce Berglund
For nearly 30 years, Bruce Berglund, CFRE, has been a successful professional fundraiser in the fields of higher education, arts and culture, and social services. Bruce is the CEO and Founder of DBD Group (formerly Donor by Design Group), a national firm providing comprehensive fundraising services to nonprofits, churches, community colleges and schools. DBD is currently managing more than $3 billion in capital, annual and endowment campaigns. Bruce is a highly sought-after writer, speaker and teacher.

Recent Posts

5 WAYS TO ADJUST YOUR FUNDRAISING PLAN

Posted by Bruce Berglund

As we enter Fall 2021, all of us had hoped the pandemic would have been in the rearview mirror. Instead, COVID-19 continues to have an impact on our organizations, staff and donors. As you gear up for another season of service and fundraising, here are some things to consider adjusting in your fundraising plan.

Read More

Topics: Donation, Goal Setting, Fundraising Campaign, Nonprofit

WHAT'S NEXT?

Posted by Bruce Berglund

Throughout the past few months, conversations with clients from around the country have centered on one basic question:

Read More

Topics: Philanthropy, Nonprofit Management, Nonprofit Leadership, Financial Development, Fundraising Campaign, Nonprofit, Resource Development, finance, financial management

CREATING A MAJOR GIFTS CULTURE IN 2021

Posted by Bruce Berglund

By Bruce Berglund and Jan Brogdon

Too often, major gift efforts are confined to the framework of a campaign. We ask for these gifts when we have a goal, but we really don’t work to cultivate those major gift donors between and before campaigns. In a time where capital campaigns were slowed or even stopped, some organizations used 2020 to grow a deeper connection with major gift donors. How can the learnings from their experiences, and yours, shape the way you move forward from here?

Any of you that have worked with us know that we believe Case, Leadership, Prospects and a Plan are the key elements of successful fundraising. Consider how you can use this structure as you analyze your own situation.

Read More

Topics: Leadership, Learning, Donation, Major Gifts, Case For Support, Asking, Goals, Nonprofit Leadership, Case Statement, Fundraising Campaign, Gift Of Giving, Covid

THE THREE Rs

Posted by Bruce Berglund

Happy New Year! As you settle back in after the holidays, let me suggest you take a few moments to consider the “three Rs” before getting sucked into the hustle and bustle of a new year.

Read More

Topics: Leadership, Volunteer Management, Nonprofit Leadership, Strategy, Planning, Nonprofit

Thankless?

Posted by Bruce Berglund

I took advantage of the beautiful fall weather in Chicagoland over the Thanksgiving break to clean up my backyard. My neighbor had the same idea and we struck up a conversation. He asked me (as my mother used to ask me too) "what exactly do I do for work"?

Read More

Topics: Leadership, Fundraising, Nonprofit Management, Church Fundraising, Fund Development, Nonprofit

LEARNING AND UNLEARNING

Posted by Bruce Berglund

,We share the grief and outrage felt by the country in the wake of the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and countless others. This must end.

Read More

Topics: Advocacy

HOPE, NOT HYPE

Posted by Bruce Berglund

As we continue to navigate this new reality, we are challenged to step up as leaders. Whether we’re leading a company, a nonprofit, a team or a family, people are looking to us to understand how to live, learn and work in very altered and difficult circumstances.

Read More

Topics: Leadership, Volunteer Leadership, Nonprofit Leadership

FINDING CERTAINTY

Posted by Bruce Berglund

One doesn’t have to be glued to the news to sense the uncertainty that is gripping the stock market, our nation and even the world. As a nonprofit professional or volunteer, how do you continue to seek support for your mission while acknowledging the volatility of our political, economic and health landscape?

 

Read More

Topics: Donor Stewardship, Stewardship

BE THE BEST AT SAYING THANKS

Posted by Bruce Berglund

As we come closer to the end of the year, many non-profits are ramping up their appeals. They are sending letters, posting on social media and trying to get in as many asks as they can before December 31. 

While asking is a critical part of fundraising, there's a complementary strategy that too often gets shoved to the bottom of the to-do list: saying thanks.

Read More

UNDERPROMISE AND OVERSERVE

Posted by Bruce Berglund

Summer is in the rearview mirror and that can only mean one thing: budgeting time is here.

Might we suggest you take a moment to move those antacids back to your desk?

Read More

Topics: Nonprofit Management, budget

Our Latest Posts

Subscribe