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This is the second of a two-part conversation with my friend, Lee Heyward, as part of our What Matters podcast series. (Did you miss the first part? Listen to it now.)

I recently visited with the staff of a local nonprofit organization.
We were reviewing their 2014 campaign and discussing strategies for 2015. As usual, we talked about renewals and new prospects. We also talked about where executives’ and board members’ time is best spent. How do we cultivate our closer friends now to have the right to ask for an annual major gift in a few months? This question is critical to enhancing the major gifts portion of any annual campaign, and will also be a cultivation step for future capital giving for these annual donors.
But one executive put it perfectly when identifying what’s good use of her time right now. Simply put, she said “don’t water the rocks!”
What does it mean to “not water the rocks”?

Those of you who have followed my blogs or have attended a presentation I’ve given know that one of my favorite fundraising axioms is Leadership is Everything.

Part of any fundraising campaign involves the solicitation of gifts from board and staff. Sometimes we call this the “family campaign.” It often comes at the beginning of an annual effort or during the “quiet phase” of a capital campaign.

As I travel around the country working with clients, I always emphasize the importance of finding the right volunteer leaders for your fundraising endeavors. These are usually outgoing “ring leaders” whom others rally around. They have a huge impact on campaign success.

An article from the December 30, 2013 issue of the Chronicle of Philanthropy suggests an unconventional approach to New Year’s resolutions for nonprofit leaders. Instead of providing a list of things to add; it recommends things to stop doing. The list was compiled with input from experts in the nonprofit field and provides some thought provoking ideas for consideration.