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As we travel the country doing feasibility studies, one thing we encounter almost every time, is a donor who cannot be interviewed because they are upset with the organization for not appropriately recognizing their contribution during the last capital campaign.

“I hate asking for money!” That’s the refrain we often hear from volunteers and staff alike, especially at the beginning of a campaign. I even heard it from Dr. Ed Miller of John Hopkins Medical School… someone who raised $2.2 billion during his tenure.

I often find myself encouraging our nonprofit clients to spend the month of February “loving up” donors and volunteers. I’ve realized that some don’t know what I mean by that. “Bruce,” they say, “We just sent them a thank you letter. Isn’t that enough? I don’t want to bother them.”