Sara Luke

Recently, I was speaking with a new client about their case for support. One of their primary concerns was how to distinguish their organization’s work with seniors from “the competition.” They identified their competition as other local retirement and assisted living facilities.

Currently at more than $5 million on their original $4.3 million capital goal, Betsy and Kristi aren’t done yet. The Executive Directors at the Itasca County Family YMCA and ElderCircle respectively are building the shared vision that started more than four years ago.

In 2010, the Itasca County Family YMCA, ElderCircle and the City of Grand Rapids began talking about the area’s changing needs. It quickly became clear that the three share a steadfast commitment to a better community, and knew it could be stronger if they worked together.

From large-scale galas to business breakfasts, special events are likely part of your fundraising and communications arsenal. Without a strategy, the management of endless details and well-intentioned great ideas can create a muddled, messy and not-so-special event.

“Nobody really goes hungry in America.”