Alison Hansen

Year-end fundraising is like football season. The game isn’t won in the last two minutes—it’s decided by the plays you’ve been running since the first quarter. If you wait until December to get serious, you’re basically showing up at halftime and hoping for a miracle comeback. Spoiler: that’s not a winning strategy.

Nonprofit leaders are known for wearing many hats—budget balancer, community builder, last-minute-slide-deck-finisher, professional schlepper—but the hat we too often leave on the shelf is the one labeled “curiosity captain”. Whether it's embracing AI, reimagining donor stewardship, or treating events as more than just logistical nightmares lifts with a side of lukewarm veggie trays and sweaty cheese cubes, we sometimes meet new ideas with hesitation or quiet resistance.

It’s time for a reset—not of our strategy, but of our attitude. Because—gulp—we might just be the problem. And that’s uncomfortable… but also incredibly fixable. What if we chose curiosity over fear, and open-minded exploration over the comfort of our preconceived notions? These shifts aren’t detours from our mission—they’re invitations to deepen and expand it. And spoiler: we don’t need to have all the answers to get started. We just need to be willing to ask better questions and create space for curiosity.

Let’s face it: asking board members to help with fundraising can feel as awkward as teaching your parents how to use TikTok. But it doesn’t have to be! With the right mix of clarity, support, and a dash of good humor, you can turn even the most hesitant board member into a fundraising champion.

A board’s role in fundraising is critical because it sets the tone, drives the strategy, and shows everyone else how it’s done. Board members bring credibility, connections, and leadership that no staff member or volunteer can fully replicate.