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Recently I was enjoying lunch with a client team. At one point in the animated conversation, one of the development staff handed a card to her colleague. It was a simple white business card with only two words:

Last week, we started a discussion about what to do when you find your campaign at the bottom of the dip and stalled. There are four key elements to every campaign – case, leadership, prospects and a plan. Today we’ll consider the importance of prospects and a plan.

One of the best ways to deepen the connection between a donor and your organization is to let them experience your program in action. Whether that’s a site visit or a chance to talk with program alumni, a great donor visit can do more than any brochure or talking point ever will.