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Over the past few months, I’ve been in several conversations with nonprofit development and marketing staff about some of the newer social media tools, including the one that confounds and intrigues everyone the most: Snapchat.

While flying the friendly skies has become a routine part of my life, I still don’t take safety for granted (code for, “I am still afraid”). Like most folks, I pay little attention to the pre-flight safety instructions, but I do look for the nearest exit and – if seated in an exit row – which way to throw the window in the event of an emergency.