Robyn Furness-Fallin

"Connecting you to what matters is what matters most."

This tagline is from Delta Airlines. But when I hear it on a flight, I am not thinking about travel. Instead, I am thinking it is a great reminder of what we should be focused on NOW based on the trending data. This is the donor-centric mantra we should all be repeating in our heads as we work with prospects and contributors.

It's a good time to take a look at donor stewardship at all levels.

A recent report from Chronicle of Philanthropy suggests that the number of small gift donors fell significantly in the first half of 2022 as compared to the previous year.

The number of people making contributions of $100 or less dropped more than 17%, and 8% fewer donors made gifts if $101-$500.

This month, we're thinking about thanks... especially for those who support nonprofits in their important work. It's time to think outside the box about stewardship. 

In sailing you are always scanning the horizon looking for the ripples on the water – because that is where the wind is. That is how you set your course.  

In the world of fund development, endowment programs usually get the least amount of attention. This is a shame, because these gifts often represent a donor’s sense of legacy. Why do we put off the cultivation of endowment prospects? I propose that many of us are laboring under false beliefs about developing endowment program. It’s time to bust some myths!

As you review your yearly gifts and remaining asks, consider the following questions…

All of us were new to fundraising at some point. Even if you have a long tenure as a development professional, on-boarding new staff and volunteers can be a good reminder to look with new eyes on your organization. Keep this list of nine ways to get started as a fundraiser close to hand as you build your (and your team’s) fundraising muscle.