Katrina Tamminga Crook

“Just apply for this grant and you’ll get the money!”

If you are a development leader, you’ve most certainly heard this from a colleague or board member. However, seasoned development leaders know these words are not as simple as they sound. The process of obtaining grants can be complex, time consuming, and highly competitive.

This is where an important member of the development team comes into play-the grant professional.

As the nonprofit world continues to move out of the pandemic recovery stage to the “new normal” and economic uncertainty, we find ourselves in changing times in every area of fundraising. Grant makers are no different. Many are re-evaluating their own models of giving and looking to change the way they invest in communities. Some are even going so far as to forgo formal line-item budgets in applications and traditional written applications all together and are asking nonprofit partners to solicit requests through a variety of channels including virtual presentations, videos and Q&A sessions.

Development professionals know that during times of change and transition, it is more important than ever to stay focused on best practices. In the foundation world we know these to be:

• Get to know the funder and their giving priorities
• Understand the application process
• Make a strong case and clearly identify outcomes
• Be a good steward

While we keep best practices at the forefront of our work, it doesn't mean there’s not room for creativity within each practice.