How far will our leadership opportunities take us? Are we really role models and “billboards” for what our organizations stand for? Are we good at communicating why our organization is critical to the health and well-being of our community, especially in the face of opposition or skepticism?
In my career, I’ve watched many executive directors struggle through challenging times in their organizations. Whether it’s staffing issues, unpopular program changes or having to be the bearer of bad news, every leader will have moments when they’re facing “danger.” But how many of them will walk toward the difficult situation with grace and courage?
I’ve recently had the privilege to work with the YMCA of Dodge County in Wisconsin. Jen Kruel, CEO, the volunteer board and community leaders are working hard to RETIRE (not reduce) their YMCA’s debt.
First, a little back story: When this Y was built in 2007, the board made the painful decision to take on $6.6M of debt – a large debt for their size community. The new Y has been a popular addition to the community, with strong operations and support. No matter how well they performed, however, they were always struggling to keep up with the mounting debt payments.
After pursuing collaboration opportunities and exploring other options, they finally decided to go about a debt reduction campaign. While they had some trepidation about donor interest in such a campaign, early donors understood the Y’s case and agreed that the debt needed to be retired. The bank owning the debt also agreed and recently challenged the community with a $2M matching gift.
At this time, there is $1.3 million remaining to raise. And, after all of the challenges this board has faced, they’ve had to “walk toward the danger” yet again.
Recently, the Y hosted a breakfast for local community and business leaders to help address the remaining need. Board members and volunteers passionately shared the history of the Y’s struggles and explained the rationale behind the decisions that were made. Jen shared the story of the Y with candor and with moving, impactful stories. She didn’t shy away from difficult topics. Her love for the organization and the community was evident in all her statements. Everyone was moved.
It has not been an easy road for this small organization. They have had to face disappointments, challenging questions about their leadership, and more. And every day, when it seems like it would just be easier to give up, they have looked around at the seniors gathered and chatting in the lobby, the children in child care, the teens learning to be leaders, and they found the courage to answer those challenges and keep going.
Working with this Y over the years, I’ve watched this team grow into one of the best at sharing why the Y is critical to a community.
I hope your organization never has to face the challenges this one has, but if you do, I hope you’ll remember to walk toward the danger. Be open. Be honest. Own up to what is not working, so that together with your volunteers, staff and community, you’ll have the best chance at making it better.
