BE CAREFUL WHEN PROTECTING

 

Recently, while visiting a client with one of my colleagues, we found time to have lunch with a good friend of mine, Larry. We had many laughs as we caught up on each other’s lives, but suddenly, Larry got uncharacteristically serious.

Out the window where we were seated, we could see a large church. It’s Larry’s church. Larry pointed it out and told us that they were in the middle of a capital campaign for renovations and improvements throughout the building. In a rather small voice, he asked us, “Why do you suppose they didn’t ask me to be part of this campaign?”

When I say “this is Larry’s church,” I mean it. He’s an active member, leader and volunteer. His faith is at the core of who he is. He’s been very involved in other initiatives and campaigns and has generously given to the church over the course of his life.

But this time, they didn’t ask.

There are probably several very good reasons for this. They might be worried that they’ve asked Larry to help with too many things. Maybe they’re “saving” him for a bigger campaign to follow this relatively modest one, or for some other important project in the church.

They might well be protecting their friend Larry… but they never told him that.

It’s good to be on the lookout for volunteer burnout, donor fatigue and other signs that you’ve pushed too hard on too few people. But remember, the donor (or volunteer) may not perceive it the same way. It’s good to protect your best supporters.  Just make sure you let them know that’s what you’re doing.

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