Michelle Gorham

Tonight, I made BBQ Chicken Pizza for dinner.

You might be surprised to know that made me think about cases for support.

Recently I listened to a webinar filled with statistics.

• Repeat donor retention was down.

• New donor retention was down.

• Lapsed donor recapture was down.

(I was relieved to see overall giving is up slightly! Yay!)

The news made me think about what we can do to change the trajectory of the numbers and build operational security for our organizations.

The answer is stewardship. Intentional, meaningful stewardship can create lifetime donors with a strong attachment to our mission and cause.

As fundraisers or nonprofit leaders, we express gratitude in a million ways. We appreciate the volunteers and donors who show up to events or support our cause. We are grateful to the corporations and the people within the companies who sponsor our events and the supporters who remember our organizations in their wills. We honor the small gifts that are so heartfelt and the big gifts that represent transformation.

I’d be willing to bet that every nonprofit I’ve worked with has spent some time wishing their board members “helped more” with fundraising.

When they say that, they usually mean they want more people to make direct asks for gifts. I say not all board members should ask for money, but every board member can tell a moving story about the meaningful impact of their organization.

Development staff, CEOs, and marketing teams can empower board members to use storytelling as an effective and comfortable way to participate in the crucial work of raising money. To tell a great story, board (and staff) members must be authentic, passionate, and focused on the mission.

No spoilers…I promise! In both the book, The Martian, and the equally excellent movie by the same name, astronaut Mark Watney (played by Matt Damon) is left on Mars after an unexpected dust storm forces the rest of the crew to abandon the planet without him. With scarce food, an inability to communicate, a living environment built to last only a month, and only disco music, as “setbacks” go, this one is colossal.

If you’ve worked in a nonprofit (or probably just about anywhere), you know that not every project goes as planned. In fact, sometimes plan A turns into plan D or E or F. Often, the setbacks are minor – like you used the wrong mail permit number on a mass mailing – and easily fixed. Sometimes, they are more significant – like a lead gift in a capital campaign changes course and decides not to give at all – and mean you need to go back to reset and re-strategize.

Just as Watney (also, luckily, a trained botanist) figures out how to grow enough potatoes to keep himself alive for four years until another mission can return to save him, there is another setback and it’s a doozey!

What does he do? He “works the problem.”