Lindsay Casavant

Maybe you've felt it before. That moment when you're face-to-face with a potential major donor, or standing before your board, or speaking to a community group, and despite your preparation, passion and expertise, you can see their attention drifting. You know your organization's work is transformative. You can recite the statistics. You understand the impact. But somehow, in that moment, the magic of your mission isn't communicated as vividly as you hoped it would be.

I've been there and that is why I’m excited to share some reflections from a book I have read that has helped shape my approach to storytelling. Karen Eber's book, The Perfect Story: How to Tell Stories That Inspire Action and Get Results offers science-based frameworks that are easy to apply to how you tell stories about your organization’s impact and mission in action.

If you're anything like me, you've probably found yourself staring at a blank document titled "Case for Support" more than once in your career. That moment when you need to distill your organization's entire heart and soul, its mission, impact, and vision, into something that resonates with potential supporters.  

I've been a part of a few conversations lately about navigating the changing landscape of nonprofit communications. One theme keeps emerging: many of us are cautiously exploring how new tools, including AI, might help with fundamental development work like crafting a case for support—without losing the authentic human connection that is at the core of what we do. 

As a nonprofit leader, it is likely that building and maintaining donor trust is one of your highest priorities. Have you ever thought about embracing radical transparency as a practice to foster long-lasting relationships and build trust? An upcoming meeting or retreat could provide a perfect forum for your team’s reflection on this topic.

Paint the Full Picture

What is radical transparency? It goes far beyond reporting on finances and operations. It's about sharing your vision, challenges, successes, processes and even shortcomings. It means being upfront about where you and your organization are excelling and where you are working to improve.

As we all strive to foster stronger connections with diverse communities and supporters, we know that effective communication strategies play a key role. Whether you are raising awareness for a cause, mobilizing volunteers, or fundraising, the ability to communicate your message and tell your story clearly and in a compelling way is crucial.