A feasibility study is an important step in the capital campaign process. Within the feasibility study we obtain information through a variety of methods: personal interviews, online surveys, telephone interviews and, if necessary, focus group meetings.

    What Can You Learn from a Feasibility Study?

    When conducting a feasibility study, you are gathering information to assess the following:

    • Image and reputation of the organization
    • Level of financial support available for the project
    • Availability of volunteer leaders who demonstrate commitment, interest, and enthusiasm
    • Level of priority constituents assign to the proposed project
    • Amount of support expected from various segments of the organization (board members, key individuals with ties to the organization, foundations, and prospective donors)

     

    Importance of Feasibility Studies

    While a study reveals the amount of support available and a recommended dollar goal, there are other important reasons to do a feasibility study:

    • Cultivate and educate key leaders, getting their input and deepening their engagement in the project.
    • Identify major gift prospects and potential campaign leaders and determine connections with them.
    • Gather information needed to create a comprehensive campaign plan, case statement, and marketing strategy.
    • Assess internal readiness.
    • Identify pre-campaign activities that will be necessary to strengthen the organization’s fundraising position.

    What Makes a DBD Study Different?

    Many organizations offer feasibility study services. Donor By Design's process is different, allowing feasibility study to become an important step in donor cultivation:

    • You come with us. Who better than the organizational leader to present the vision?
    • We focus on key conversations that identify opportunities for campaign success.
    • After the study, we create a formal report for your staff and volunteers, as well as a simplified four-page report that you can take back out to your donors and supporters, sharing the results of the study and next steps.

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    Are you considering a feasibility study ahead of your next campaign? Contact us to learn more about our process or request a proposal.

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