Feasibility studies

A feasibility study is an important step in the capital campaign process. Within the feasibility study we obtain information through a variety of methods: personal interviews, online surveys, telephone interviews and, if necessary, focus group meetings.

What Can You Learn from a Feasibility Study?

When conducting a feasibility study, you are gathering information to assess the following:

• Image and reputation of the organization
• Level of financial support available for the project
• Availability of volunteer leaders who demonstrate commitment, interest, and enthusiasm
• Level of priority constituents assign to the proposed project
• Amount of support expected from various segments of the organization (board members, key individuals with ties to the organization, foundations, and prospective donors)

Importance of Feasibility Studies

While a study reveals the amount of support available and a recommended dollar goal, there are other important reasons to do a feasibility study:

• Cultivate and educate key leaders, getting their input and deepening their engagement in the project.
• Identify major gift prospects and potential campaign leaders and determine connections with them.
• Gather information needed to create a comprehensive campaign plan, case statement, and marketing strategy.
• Assess internal readiness.
• Identify pre-campaign activities that will be necessary to strengthen the organization’s fundraising position.

What Makes a DBD Study Different?

Many organizations offer feasibility study services. Donor By Design's process is different, allowing feasibility study to become an important step in donor cultivation:

• You come with us. Who better than the organizational leader to present the vision?
• We focus on key conversations that identify opportunities for campaign success.
• After the study, we create a formal report for your staff and volunteers, as well as a simplified four-page report that you can take back out to your donors and supporters, sharing the results of the study and next steps.

Are you considering a feasibility study ahead of your next campaign? Contact us to learn more about our process or request a proposal.

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