While December is prime time for donor stewardship (pro tip: the #1 reason a donor will renew or upgrade their giving is that they were thanked AND told how their gift has impact) it is also a very fruitful time to invite support for your great cause. According to NPSource: 30% of annual giving occurs in December and 10% occurs in the last 3 days of the year.
Perhaps it’s the procrastination of good intentions, tax planning or a deeper sense of hope and gratitude during the holidays. Whatever the reason, December just might be the hidden sweet spot to grow your contributed support.
Go get 'em! Stick the landing! The best time to grow your giving is NOW.
If you're looking for some help with your year end appeal or are interested in a deeper dive into your giving data and trends, contact us.