---
title: AMBIVERTS
description: Capital Campaign Consulting, Endowment/Planned Giving Consulting, Annual Campaign Consulting, Grantwriting, Training, Donor Research, Communications.
---

[DBD Group Blog ](https://www.dbd.group/blog)

# [AMBIVERTS](https://www.dbd.group/blog/ambiverts)

 Written by [Danny Maier](https://www.dbd.group/blog/author/danny-maier) | Nov. 4, 2014

Do you need to be an extravert to raise money? Everybody thinks so, but it that the truth?

Psychiatrist Carl Jung identified three personality types: introvert, extravert and a third: ambiverts. Like an ambidextrious person can comfortably use both their right and left hand, an ambivert is someone who is a mix of introvert and extravert.

Naturally, we think the outgoing, extravert personalities are great for sales and asking for money, but the truth is actually more nuanced.

A **[study](http://www.inc.com/larry-kim/ambiverts-are-more-successful-amp-influential-than-extroverts-here-s-why.html#http://www.inc.com/larry-kim/ambiverts-are-more-successful-amp-influential-than-extroverts-here-s-why.html)** of these three personalities types show that ambiverts are better at listening – a critical skill in fundraising. As the saying goes, “God gave you two ears and only one mouth – **you need to listen twice as much as talk.**”

I have seen leaders of all three personality types successfully raise funds, but one practice all successful fundraisers have in common – good listening skills.

So next time a volunteer gives you that age-old excuse; “I’m not an extravert,” you can tell them, “Perfect – let’s go raise some money!”

[View full post](https://www.dbd.group/blog/ambiverts)

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